I just got this joke in an email. I’ve seen it before, deleted it, forgot about it – but I thought you might like to comment about it – what does it really say about us?

A store that sells new husbands has opened in New York City

You may visit this store ONLY ONCE!

There are six floors and the value of the products increase as the shopper ascends the flights. The shopper may choose any item from a particular floor, or may choose to go up to the next floor, but you cannot go back down except to exit the building!

So, a woman goes to the Husband Store to find a husband. On the first floor the sign on the door reads:

Floor 1 – These men Have Jobs

She is intrigued, but continues to the second floor, where the sign reads:

Floor 2 – These men Have Jobs and Love Kids.

‘That’s nice,’ she thinks, ‘but I want more.’

So she continues upward. The third floor sign reads:

Floor 3 – These men Have Jobs, Love Kids, and are Extremely Good Looking.

‘Wow,’ she thinks, but feels compelled to keep going.

She goes to the fourth floor and the sign reads:

Floor 4 – These men Have Jobs, Love Kids, are Drop-dead Good Looking and Help With Housework.

‘Oh, mercy me!’ she exclaims, ‘I can hardly stand it!’

Still, she goes to the fifth floor and the sign reads:

Floor 5 – These men Have Jobs, Love Kids, are Drop-dead Gorgeous, Help with Housework, and Have a Strong Romantic Streak.

She is so tempted to stay, but she goes to the sixth floor, where the sign reads:

Floor 6 – You are visitor 31,456,012 to this floor. There are no men on this floor. This floor exists solely as proof that women are impossible to please. Thank you for shopping at the Husband Store.

There’s more:
To avoid gender bias charges, the store’s owner opened a New Wives store just across the street.

The first floor has wives that love sex.

The second floor has wives that love sex and have money and like beer.

The third, fourth, fifth and sixth floors have never been visited.

So – for me, the message is that men are simple and easily pleased, and we women always want more.

I’m not sure this is true about anyone – because once the guy got to the 3rd floor, he’d STILL have to CONNECT with one of the women. Just having the right “stats” doesn’t have anything to do with LOVE.

So – tell us what you think….



  1. khushe on October 10, 2008 at 12:58 am

    Great piece of information. I came to know about the new concept of Husabnd Store and Wife store. Whether it is a joke or reality but the message is loud and clear. Women are never satisfied. They always want to have more and more out of their husbands.

  2. Audrey on October 10, 2008 at 11:33 am

    I never heard of this concept about a husband or wife store before. Well, it does show what a woman is looking for and what a man is looking for and now different they are. At least what the woman are looking for makes sense. All the men want is a woman who will have sex all the time for him and makes money and will give him beer? Gee, no thanks! LOL! I think there are many, many women who WOULD be completely happy finding a man from Floor 5. The whole idea of a woman not ever being satisfied is just a male idea. I don’t buy it. I think it’s human nature for ALL of us to seek greener grass and aspire for the best. I don’t see that as a problem, however, in relationships, we can’t expect our partner to be perfect. We may aspire towards perfection in ourselves, but not demand perfection from another human being. It’s not realistic, and doing so is setting oneself up for disappointment! I loved your article, it sure gives me lots of food for thought!

  3. Scott on February 10, 2011 at 3:45 am

    Audrey, you make good honest points, but I think they only reinforce the joke’s point.

    Note that you say that “many, many women who WOULD be completely happy finding a man from Floor 5” — without a trace of irony. In other words, you are saying that there are actually many women who would make do with *just* “Jobs, Love Kids, are Drop-dead Gorgeous, Help with Housework, and Have a Strong Romantic Streak.” Many women would be satisfied with merely, well, everything. And you say that at least what the women seek “makes sense.”

    No, men and women are not the same, and I think it is why Americans score very low on many different internationally applied measure of relationship-related happiness. The original version of the joke from many years ago, features the Wife Store with only the first floor and the tag-line that no man has ventured higher. Men’s expectations just are lower. It’s simply true. And it is one of the reasons why married men consistently rate higher in terms of happiness than wives. Happiness is largely dependent on expectations. (I’d also opine that men’s expectations are therefore more realistic, but that’s another discussion.)

    Lastly, I would have to strongly disagree with the notion that the “whole idea of a woman not ever being satisfied is just a male idea.” I wish that were so, but I am afraid that is a bit naive. Writers, female writers, feminist female writers — many have written about this for a long time. And it’s especially and most acute in America.

    One of my friend’s best friends is a New York woman, late forties, nice, moderately attractive, decent education, a little heavy, no career, no money, lives in a tiny studio. She is only interested in dating intelligent, sensitive male-models in their early thirties. When my friend (female) gingerly approaches her about maybe someone a bit more, uhm, appropriate, the woman goes completely postal.

    I contrast that with a woman I met recently in Bali. Lovely, slim, thirties, speaks four languages, educated at the best college in their country, works 12 hours a day, six days a week, boils water to bathe herself each day, makes $400 a month, saves half of it to buy a home near her sister, cares for her parents, volunteers her “free” time. Her greatest desire is to find a decent, faithful man between her age and 65.

    I think this is where our society has gone. The distorted notion of entitlement has wormed its way into nearly every corner of our waking lives and our indulgent culture. And I’m a progressive liberal. I can only imagine what the conservatives must think.

    Thank you for letting me vent here. Good night.

  4. Sophia on March 15, 2012 at 11:12 am

    Sorry but this article is biased against women being hard to please and pro guy being easy to please.
    However as a single woman who would have stopped on floor 3 BTW – men are much harder to please than this article asserts. There are many men who want perfection! Many men who date a woman because of her lack of income, her age, breast size, hair color education (which wasn’t mentioned on any store in either gender store) well travelled, smart -which isn’t mentioned either, religion, does she make him look good, does she fit into his life (he’s an alpha who wants a barbie next to him) is she fit (that’s huge for men) etc, etc, etc.

    For a woman how about sexually healthy, faithful, honest, smart, fun….
    Without fidelity, loyalty, kindness, respect and love none of the above relationships in the article will last.

    If anything, you could say BOTH sexes have become VERY demanding!

  5. Sophia on March 15, 2012 at 11:35 am

    Dear Scott
    Your example of who the Bali woman is: beautiful, works hard, volunteers, expects to help her parents, is educated, slim, speaks four languages but would be happy to marry a faithful man between her age and 65 proves my point. The guy is GETTING A MUCH BETTER DEAL than the woman. Her expectations are very low. And the guy who gets her is very high! Then came in feminism to point this out – that women can have more from their men and themselves and so now we do want more.

    I feel, believe one attracts what you are: so if I am educated, slim, take very good care of myself, work out, have a job, am a great mother, love my neighbors, volunteer etc. That is what I am looking for in my man – not that he can’t provide some things I’m lacking and I can provide for him some skills he’s lacking basked in love, kindness and faithfulness. Why would or should a woman settle for a guy who shows up who just wants sex and beer. Hello 1950’s.This also points out men are refusing to change to keep up with women. We are changing the world and men need to stop fighting it and running to porn to meet their inability to relate deeply to a woman.

    I think your example is actually chauvanistic and some how he’s the prize. He’s not. They both can be each other’s prizes. As men have been challenged by women to be more or that women can also perform their jobs and raised their education and wealth men have whined, become passive-aggressive, become players, not sought education at the same rates as women have become less educated, are earning in some senses behind women, and adopted crazy attitudes like three-somes and monogamy is passe all in the attempts TO NOT RISE TO THE OCCASION to become more.

    They’ve turned into children who want entitlement back and then convince women men are the prize to be caught while rejecting one beautiful educated woman after the other. Hello Commitment-phobia. Yes, both sexes seem to have it but men much more so ALONG WITH narcissism! 75% of Narcs. are male.

    If you don’t believe me why are women flocking to love and relationship experts by the droves: Evan Marc Katz, Christian Carter, Arielle Ford, The Hendricks. It’s women wondering where all the good men are and how to marry one.

    I haven’t received any info that men are trying to become more for women, understand women etc. – perhaps they are – which would be great. Women get tired of being the relationship keepers.

  6. Sophia on March 15, 2012 at 11:39 am

    What was my point in all that. That men want just as much as women do and are often pickier than women. It’s a society of projection. Men project the fear of being rejected and not enough on women so men can say, “Women are un-pleasable” (not a word.)

    The men I meet out in the dating world have long lists of criteria too.

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