Your Fortune is in the Follow Up

by Ali Brown Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl? Of course you wouldn’t. You know that people seeing your message just once wouldn’t be enough. Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages?…

Read More

“Whatchya Waiting For? Appoint Yourself the Expert!” – Ali Brown

by Ali Brown There’s one marketing condition I see over and over with my clients, and it’s called “but-I’m-not-an-expert-yet-itis”. These people are afraid to play bigger because they think it’s not their time yet. (The important words there being “they think”.) They’re waiting for something to happen – a degree, a certification, a blessing from…

Read More

Get More Sales With These 5 Proven Headlines

by Ali Brown In the world of marketing, your first impression — your headline — can lead to either sales success … or failure. It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy…

Read More

6 Reasons That Websites Flounder

by Maggie Dennison Marketing Consultant and Writer So your business is on line. It seemed like a good idea and anyway these days it’s expected if you’re to be taken seriously. Then why aren’t you getting loads of business from it? Here are a few common reasons why many business websites flounder. 1. The site…

Read More

Are You Getting What You Want?

by Carole Hodges Some goal setters make it all seem easy: just know what you want, keep it in your mind, keep moving toward it and…VOILA! You have an amazing life! Is it really this easy? Well, yes and no. Yes – if you follow these directions, it REALLY IS this easy. You have examples…

Read More