by Ali Brown There’s one marketing condition I see over and over with my clients, and it’s called “but-I’m-not-an-expert-yet-itis”. These people are afraid to play bigger because they think it’s not their time yet. (The important words there being “they think”.) They’re waiting for something to happen – a degree, a certification, a blessing from…

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by Ali Brown In the world of marketing, your first impression — your headline — can lead to either sales success … or failure. It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy…

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