sparklywomanby Lori Ann Robinson

How many networking events do you attend?

How many of those meetings turn into business for you?

What can you do to help yourself build your business?
Certainly showing up is important, so is having a short pithy pitch, that draws attention to those who should be your clients “your people”. But what about how you dress for these events?

Since we make assumptions about you based on how you dress, then you will likely have to “dress up” as you “move up”. If you want to draw attention to yourself then resist being

too casual
having out-of-date clothing and hair style

Go for a professional look with an edge of flash and distinction. I find that great accessories are a terrific way to draw attention to you, and leave the impression of success and confidence. Review, rethink and update your hair and make up to stay current. Remember, the higher you are on the food-chain of success, the more your image matters.

At a recent networking event I saw business coach who helped people with their business development. She was wearing a beautiful suit, but she was devoid of make-up and her hair was just frightfully out of date and unflattering. In this case, it wouldn’t have mattered what her credentials and skills were, or how much she spent on that suit.

She didn’t get much business. After all, like it or not, people don’t trust those who cannot pull themselves together, to pull your business together! It doesn’t seem fair, and it is not fair but it’s the way it is so work with the realities and weigh in for your own success.

My clients tell me about nailing deals, finding new clients, raising their income and increasing their confidence because they addressed the issue of the way they dress and how they look and present themselves.

As much as we may resist the concept that we are judged by our appearance, believing that it’s only the “inside” that counts, there comes a time when we must recognize that our behavior and outward appearance do have an impact on how others perceive us.

So go forth and conquer the competition


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